REALTOR.ca Insights Report
Realtor.ca Staff
other
2021 By the Numbers:
REALTOR.ca continues to exhibit record growth
REALTOR.ca’s brand trust and awareness among Canadians continues to grow; in 2021 the site experienced its most significant traffic increase to date reaching a new milestone of more than half a billion visits, by 111 million visitors.
The substantial growth in traffic seen in 2020 persisted throughout 2021 and was particularly strong early in the year. On the other hand, the supply of listings continues to dwindle with even fewer available listings for sale on the market compared to last year. As real estate supply remains tight, there is a continued imbalance between supply and demand.
Visitor Trendline
The number of visitors to REALTOR.ca increased 53% over 2020.
Listing Trendline
The number of listings decreased 24% on average when compared to 2020.
Find out how these trends affected the Canadian real estate market in our 2021 Housing Market Snapshot. Plus, check out CREA Stats for the latest monthly snapshots, quarterly forecasts and more.
87%
According to a 2021 Nanos research study, 87% of Canadians who are in the market for a new home are aware of REALTOR.ca.
6.2 million
REALTOR.ca sent 6.2 million leads to REALTORS® in 2021. That’s a 36% increase over last year!
On average, 59 leads are sent to REALTORS® every five minutes! These leads are exclusively available to you as a benefit of your CREA membership.
23%
Despite already being the No.1 real estate platform in Canada, REALTOR.ca saw a 23% rise in market share in 2021, increasing to encompass almost 50% of all activity in the Canadian real estate industry for similar platforms.
53%
While the overall online Canadian real estate landscape saw 13% more visitors than in 2020, REALTOR.ca visitor growth significantly outpaced that rate with a 53% increase.
©2022 The Canadian Real Estate Association.