Properly launches home price predictor in Calgary

Tuesday, March 31st, 2020

ProperPrice – an online prediction of a home’s selling price


Calgary-based Properly, a real estate technology company and one of the first Canadian ibuyer firms, recently launched ProperPrice, a free online tool that provides homebuyers in Calgary with an on-demand prediction of a home’s selling price. The company says it is “the most accurate home price prediction tool in Canada,” using machine learning to look at hundreds of influencing factors, including historical sold data, property details and proximity to services such as schools, hospitals and other facilities. The company says the tool predicts selling price with 99-per-cent accuracy.

“We believe the real estate process should be empowering and predictable, not stressful,” says Anshul Ruparell, CEO of Properly. He says the tool ensures that consumers “can negotiate with confidence and never overpay for real estate. Access to this kind of information used to be restricted to industry professionals, but we’re pulling back the curtain on true selling prices.”

Properly, which also has an office in Ottawa, enables homebuyers to tour homes on demand with a dedicated client advisor, who is a full-service Realtor, and to make competitive offers based on the home’s ProperPrice. For existing homeowners, Properly offers to buy their home on a closing date of their choosing.

The company says it plans to bring its search and price prediction tools to cities across the country.

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