Virtual real estate buying and selling on the way
Steve Randall
Canadian Real Estate Wealth
The president and co-founder of a technology firm whose clients include Colliers International sees a bleak future for Canada’s real estate agents.
“We firmly believe that real estate agents will be obsolete in a few years. The internet has solved the information asymmetry problem faced by home-buyers,” says Voxel World’s Max Agrad.
His words won’t go down well with agents; and consumers might be less ready than Agrad believes to accept a homebuying experience without the expert advice and guidance an agent offers.
However, investors think that Agrad and his team are on the right track in serving a digital-native generation; Washington DC-based Voxel World has just secured U$2 million in first-round funding for its growing product range of virtual reality real estate tools.
“This first round of funding is a great vote of confidence from investors. The money injected by our investors will help us market our revolutionary products to real estate developers around the world,” Agrad says.
“Millennials are now buying their first homes and they are much harder to convince than their parents. They tend to do their homework prior to visiting properties. Also, they are much more open to using VR/AR Solutions,” says Agrad.
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