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Segment Real-Time data to learn about campaigns as they launch
In your Real-Time reports, click on a page element to segment your data by different dimensions. Segmenting your Real-Time data can help you measure which content is most popular in large metro areas, observe how social media is impacting site traffic from an industry conference and more.
Learn more»
Save time finding
your favorite
reports with
Shortcuts
Shortcuts help you get the exact view you want of your Analytics data in record time. Rather than having to go through the “find report, add segment, change sort” process daily, use Shortcuts to do it once, save it and come back to it in a single click.
Learn more »
Export and analyze
Multi-Channel
Funnels data with
the API
Use the MCF Reporting API to query for metrics from the Analytics Multi-Channel Funnels reports and incorporate conversion path data into your applications. Key uses for this include combining conversion path data with cost data sources to create new visualizations, as well as automating processes such as bidding.
Learn more »
Case studies and education
Watch Multi-Channel Funnels webinar to learn how to improve your marketing campaigns.
With an in-depth look at Multi-Channel Funnels, you can learn the importance of marketing attribution and how these reports reveal details about customer journeys. Better understand your customers interactions across different digital media to improve your campaign performance. Watch and enjoy »
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Measure your site speed and improve performance today |
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Analytics: Data for the evolving digital world (video) |
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ABT – Always Be Testing |
Case study: Food retailer slices shopping cart abandon rates for a 70% increase in online orders.
LaTienda learned that shipping rates greatly impact shopping cart behavior
and abandonment rates. For key regions, they were able to offer a lower flat-rate shipping option to users, and with advanced segments, they observed a
70% increase in order completion for those regions. Read the full case study »