Real Estate and the Board in the media – First quarter 2012

Friday, May 4th, 2012

Continued debate over the influence of wealthy foreign buyers in the Vancouver market, forecasts for the year ahead, and coverage of the launch of the new MLS® Home Price Index (MLS® HPI) were some of the dominant stories featured in real estate-related p


The Board’s media monitoring program identified 139 articles or columns that the Board or its members generated, facilitated or were quoted or referenced in the first quarter of 2012.

Board generated stories for the first quarter included recaps of our monthly statistical releases and the annual Medallion Club insert in The Vancouver Sun. The Medallion insert contained articles written by the Board’s Communication department. Some of the stories featured include the value of working with a REALTOR®, popular real estate websites and highlights of the charitable activities of REALTORS® in 2011.

The REBGV, along with the Toronto, Calgary, Montreal and Fraser Valley boards, launched the new MLS® HPI in February. The MLS® HPI replaces the old home price index and features updated definitions for typical properties across the Board area along with an expanded set of property categories.

The Board’s Communication department fielded 39 requests from the media this quarter for interviews or information. Of the requests, 26 came from print media, seven from television, and six from radio.

The Board produced four press releases in the first quarter of 2012; one for each release of the Board’s monthly statistics package, and one to announce the instalment of the new REBGV officers and Board of Directors.

The Communication department includes and highlights key messaging within each of our monthly statistics report press releases. These same key messages are reinforced in interviews given by Board spokespeople.

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