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QR Codes: Have been used extensively in Japan, and are only recently being used with frequency in North America. So far, there seems no limit to their practical use. Photo: REW

You may have seen them popping up here and there, in advertisements or on products, or maybe at the end of magazine articles. They are QR, or quick response codes – two-dimensional bar codes that, when scanned, take users to specific websites. All you need to make the code work is a smart phone with a camera and QR code reading application, which is available for free download. The codes have been used extensively in Japan, and are only recently being used with frequency in North America. So far, there seems no limit to their practical use. “This is new technology,” says Tarrah Little, assistant marketing manager for New York-based Scanlife, Inc. “I’ve been here for 14 or 15 months and since January our sales and the interest in general has multiplied by 10. People are really starting to take notice,” Little says. The reason for the success surrounds the limitlessness of the technology. For example, when asked for whom this technology is suited, Little replies: “Everybody, there really are so many different applications.” At Real Estate Weekly we immediately recognized the tremendous opportunity to make QR codes a reality for our readers and clients. The ability to directly connect prospective buyers with the Realtor and Developer’s websites is simply powerful. QR Codes offer a new way of interacting with clients – which is always a good thing. It’s a new way for people to instantly gain access to websites. Readers might be sitting in their doctor’s office, at Starbucks or in their Laz-y-boy at home and when they see an ad with a QR code, they can instantly link to the Realtor or Developer’s website. Beginning this week, Real Estate Weekly has integrated the QR Codes with many of our advertisers. Look through our pages and try out a QR Code on an interesting advertisement and experience for yourself this leading edge technology. To download a QR Code reading application for your Smart Phone, visit the App store on your device and search for QR Code. Little says there are many free apps to choose from and recommends the Scanlife app which runs very well on her iPhone.

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This entry was posted on Thursday, February 3rd, 2011 at 9:42 am and is filed under Technology Related Articles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.