Province
Province is now easier to read on the go. Today, we are launching mobile-optimized versions of our website, specifically designed for iPhones, BlackBerrys and other smartphones.
“British Columbians are especially active on the mobile web,” said Province editor-in-chief Wayne Moriarty, “and we wanted them to have access to The Province’s breaking news and sports coverage wherever they want it. Now they have it.”
Go to m.theprovince.com to try it out.
Ten other Canwest newspaper websites across the country, along with news website canada.com, are also launching new mobile sites. The clean and easy-to-navigate sites will allow readers to quickly access breaking local, national and world news, live sports scores and weather, said Steve Buors, Canwest’s vicepresident of digital media.
When readers visit the mobile sites from their phones, the sites will automatically detect the type of device and optimize its design to deliver a superb news experience, said Buors.
“We’ve got to be there,” he said. “This is where consumers are going to get their information.”
Canwest is planning to further expand its mobile reach by developing downloadable applications, Buors added.
A small, dedicated team brought the project to fruition over two months of intense development.
Launching sites designed specifically for mobile users allows advertisers to reach technologically savvy local audiences with targeted messages, said Graham Moysey, general manager and senior vice-president of Canwest Digital Media.
“We are moving aggressively to cement a leading mobile position for our brands and content through the launch of these and other recent mobile initiatives,” he said.
“We promise to bring our readers the best news and information content, where, when and how they want it‚ so optimizing our websites for the most popular mobile devices helps deliver on that promise.”
The most recent numbers from Statistics Canada show 72 per cent of households reported having at least one cellphone in December 2007, up from 67 per cent a year earlier. And the market continues to grow, according to StatsCan.